Ido leads Ayehu’s marketing organization, where he’s passionate about helping IT organizations create a happier, more efficient workplace through automation, while cutting service costs at the same time! He looks after Ayehu’s brand and drives its market growth. Prior to Ayehu, he was the GM of the Internet of Things Group at Wind River, and the VP of Product Marketing for its Testing Business unit. Earlier, he was the CMO of BDNA, and before that, a partner with Thomas Weisel Venture Partners. He began his career with Mercury Interactive as a VP of Product Marketing and the VP of Technology Strategy.